Our client had a successful client base that were acquired over a long period of time primarily through traditional marketing and trust-based relationships. Now that they were in growth mode with additional funding, they were shifting heavily to inbound strategies. They had made significant investments in ad campaigns, SEO and social media campaigns.

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However, they struggled to get the results they had expected from the inbound campaigns. Management struggled to provide a business case for additional investment to sales & marketing campaigns because the sub-standard outcomes from their inbound campaigns. Investors were getting impatient not seeing an increase in the quarterly revenues as forecasted by the managers.